RaZbaby

RaZbaby® is a Miami based company that patents, develops, and distributes uniquely safe baby products that are inspired by nature. The company was founded in 2002 by sisters, Aida and Lidia. More than 18 years ago, the sisters went out for a casual lunch that concluded with a sweet raspberry dessert. This catapulted the birth of the company’s name and the very first product, the RaZberry Teether.


Consequently, 
the patented RaZberry Teether is ranked #1 in the USA as per IRI Data. The JollyPop pacifier, which is made in the USA, is distributed in hospitals nationwide; This helps continue to create mass brand recognition at the hospital level. With doctors and nurses nationwide trusting the JollyPop pacifier it has encouraged parents to develop strong trust in the RaZbaby brand. Last year alone, 1.8 million babies were sent home from the Hospital with a JollyPop pacifier.


Another star product is the keep-it-kleen Pacifier, the only pacifier that "Closes when Dropped”.  The RaZbaby Collection also includes silicone teethers, plush, toothbrushes, spoons, plates, feeders, pacifier holders and vaporizer.  


Recent branding initiatives include:


 

  • Licensee for Sophie La Girafe  
  • Licensee for Nickelodeon – Baby Shark  
  • Private Label for Nationwide Pharmacy “CVS” 

“As second-generation Cubans, we have always been influenced by family. We were always surrounded by children and learned the importance of safety and health at an early age.  Family plays a primary role in our business, and we are dedicated to providing unique products for today’s parents,” says founding sisters.